Capcom is exploring the use of generative AI to streamline the creation of in-game assets, addressing the considerable time and resources required for generating the vast number of unique design ideas needed for game environments. With escalating video game development costs, the industry is increasingly turning to AI tools, a move that has sparked both excitement and controversy. Recent examples include reports of AI-generated content in Call of Duty and EA's declaration of AI as central to their operations.

In a recent interview with Google Cloud Japan, Capcom's Technical Director Kazuki Abe, a veteran of titles like Monster Hunter: World and Exoprimal, detailed the company's AI experimentation. Abe highlighted the significant manpower needed to generate the "hundreds of thousands" of unique design concepts required, citing even seemingly simple objects like televisions needing individual designs, logos, and shapes. This process involves numerous proposals, each accompanied by illustrations and textual descriptions for communication with art directors and artists.

To improve efficiency, Abe developed a system utilizing generative AI. This system processes various game design documents and generates design proposals, accelerating development and refining its output through iterative feedback. The prototype, leveraging models like Google Gemini Pro, Gemini Flash, and Imagen, has reportedly received positive internal feedback. The anticipated outcome is a substantial cost reduction and potential quality improvement compared to manual creation.

Currently, Capcom's AI implementation is focused solely on this asset generation system. Other critical aspects of game development, such as core gameplay mechanics, programming, character design, and overall game vision, remain firmly under the control of human developers.