Kazuhisa Wada identifies the 2006 release of Persona 3 as a pivotal moment. Prior to this, Atlus adhered to a philosophy Wada terms "Only One," characterized by a "take it or leave it" attitude prioritizing edgy content and shocking moments over broad appeal.

Wada notes that pre-Persona 3, market considerations were almost taboo within the company culture. However, Persona 3 prompted a shift to a "Unique & Universal" approach, focusing on creating original content with wider accessibility. Essentially, Atlus began prioritizing market appeal, ensuring its games were both engaging and user-friendly.

Wada uses a compelling metaphor: "It's like giving players poison that kills them in a pretty package." The "pretty package" represents stylish design and appealing characters, while the "poison" is Atlus's continued commitment to intense and surprising moments. This "Unique & Universal" strategy, Wada asserts, will underpin future Persona titles.