Take-Two Interactive Wants To Continuously Make New GamesGTA Publishers Cannot Rely On Legacy IPs Indefinitely

In response to a question regarding consumers' behavior and reception to new projects, Zelnick acknowledged that they are most well-known for their legacy IPs which include titles from developer Rockstar Games such as the GTA and Red Dead Redemption (RDR) series. However, in addition, Zelnick shared that he envisions the company's future wherein their legacy IPs won't hold the same value for them, nor for players, compared to now and how it was over the past two decades since the games' releases.

According to transcriptions by PCGamer, Zelnick commented on more potential sequels for GTA and RDR, saying, "We know that if we put out a sequel, it's a lower-risk proposition than new intellectual property. But everything degrades. And even though most of our franchise sequels tend to do better than the prior release—and we're really proud of that because that's not standard for the industry—the truth is there is this thing called decay and entropy. It's a feature of physics and human life and everything that exists on earth."

He added that he is of the opinion that if the company does not try new things and make new IP, Take-Two runs "risk of burning the furniture to heat the house." He explained, "And so ultimately, everything does decay, including hit titles. So if we're not trying new things and making new intellectual property, we're—to say that we're resting on our laurels really understates it. We're really running the risk of burning the furniture to heat the house. And that doesn't end well."

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