Take-Two Interactive's CEO, Strauss Zelnick, recently addressed the company's staggered platform release strategy, particularly concerning the highly anticipated Grand Theft Auto VI. Zelnick confirmed that delaying the PC release of GTA 6 will result in a significant revenue shortfall—approximately 40% of typical PC launch revenue. However, the company remains committed to its established release model of prioritizing console launches.

This strategy aligns with past GTA releases, where PC versions have historically seen delayed launches. This delay, in part, stems from Rockstar Games' complex history with the modding community. Importantly, Zelnick clarified that declining PlayStation 5 and Xbox Series X|S sales are not driving this decision. GTA 6 will not deviate from this established pattern.

Projecting a fall 2025 release for consoles, PC gamers can likely expect to wait until 2026 to play GTA 6. The game's launch carries immense weight, not just for Take-Two Interactive. The initial teaser trailer shattered YouTube records, and industry expectations are high. Success could potentially break the $100 price barrier, setting a new benchmark and positively influencing other game developers and publishers.