A recent GEM Partners survey reveals Pokémon's commanding lead in brand reach across seven major Japanese media platforms. The annual ranking, based on a proprietary "reach score" that measures daily brand interactions across various media (apps, games, music, videos, and manga), placed Pokémon at the top with a remarkable 65,578 points.

The survey, conducted monthly with a sample size of 100,000 Japanese individuals aged 15-69, highlights Pokémon's dominance. A staggering 50,546 points (80% of its total score) stemmed from the App Games category, largely attributed to the enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Further contributions came from Home Video (11,619 points) and Video (2,728 points). Strategic collaborations, such as the Mister Donut partnership, and the resurgence of collectible card games also boosted Pokémon's overall reach.

The Pokémon Company's 2024 financial report underscores this success, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as a leading and rapidly expanding brand within Japan.

The multifaceted Pokémon franchise encompasses video games, animation (TV series and films), trading card games, and a diverse range of other media. Managed collaboratively by Nintendo, Game Freak, and Creatures—the founding members of The Pokémon Company in 1998—the franchise benefits from a unified brand management strategy.