Mo.co by Supercell Earns $2.5M in Under a Month
Supercell's upcoming multiplayer game, Mo.co, has already demonstrated significant success during its soft launch phase, generating an impressive $2.5 million in revenue, as reported by Pocketgamer.biz. This millennial-targeted monster-hunting game blends the thrill of Monster Hunter with the social engagement of modern gaming platforms. In Mo.co, players assume the role of a fashionable part-time hunter, tasked with combating evil invaders through various contracts.
The initial revenue surge can be attributed to the allure of numerous in-game cosmetics and other enticing items. However, after reaching this peak, the revenue experienced a noticeable decline. This drop might not signal the game's downfall but could be due to the limited content available during its invite-only soft launch phase.
Superstitious cellSupercell's approach to game development is notably aggressive. The company focuses intensely on the most promising projects, often canceling others before they reach the market. This strategy has led to successful launches like Brawl Stars and Squad Busters, although it has also resulted in the cancellation of potentially promising games such as Flood Rush and Everdale.
The future of Mo.co hinges on how Supercell leverages new content to rekindle player interest and spending. If the company can introduce fresh elements effectively, Mo.co could soon see a full release on major storefronts.
While Mo.co remains in its closed state, eager gamers can explore other early access titles on mobile by checking out our feature, "Ahead of the Game," for a curated list of exciting options.
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