Best Time to Buy LEGO Sets

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Best Time to Buy LEGO Sets

Nov 10,25

A decade ago, adult LEGO enthusiasts formed a niche community. While LEGO occasionally catered to AFOLs (Adult Fans of LEGO) with specialized sets like modular buildings, these offerings were exceptions rather than standard practice.

The past ten years have witnessed LEGO's remarkable transformation. Once considered children's toys, these interlocking bricks now appeal to teens and adults as a mainstream hobby. Beyond classic modular buildings, LEGO produces detailed film prop replicas, functional amusement park models, and luxury vehicle interpretations designed for display rather than play.

This expansion comes at a cost—higher piece counts and licensing fees for themed sets like Disney, Marvel, Star Wars, Nintendo, and Minecraft result in premium pricing. While costs may deter casual buyers, dedicated fans continue purchasing, albeit more selectively. LEGO maintains value by retiring sets rather than discounting them, but strategic shoppers can maximize their budget by timing purchases effectively.

Double Insider Rewards

Following its August 2023 rebranding, the LEGO VIP program became LEGO Insiders—a free membership offering exclusive perks. Members enjoy early access to online-exclusive sets and accumulate points from purchases made through official LEGO channels.

In the U.S., every dollar spent earns 6.5 points, redeemable at a 130:1 conversion rate. For example, a $300 purchase yields $15 in rewards. During special promotions offering double points, that same purchase generates $30—effectively a 10% return.

These limited-time offers often receive short notice, making it worthwhile to follow LEGO's social media for announcements.

Premium LEGO Collections

Strategic Shopping Periods

Black Friday and Cyber Monday

LEGO participates vigorously in these annual events, offering bonus points multipliers (3x-4x) on select premium sets. While details for 2025 remain unannounced, shoppers can monitor LEGO's Black Friday hub for updates.

Amazon Prime Day

July's Prime Day and its October counterpart consistently feature significant LEGO discounts, particularly on licensed franchise sets. Amazon-exclusive deals make Prime membership worthwhile for LEGO collectors.

Prime Day LEGO Offers

Holiday Weekends

Presidents' Day, Labor Day, and Memorial Day weekends frequently feature LEGO discounts at both official stores and third-party retailers.

Retail Partner Options

Major retailers like Amazon, Target, Walmart, Barnes & Noble, and Best Buy offer alternative purchasing channels, though most don't qualify for LEGO Insider points. Target provides a reduced 1:1 point ratio compared to LEGO's 1:6.5.

Complimentary Gift Promotions

'Gifts With Purchase' (GWPs) provide bonus sets upon reaching spending thresholds. During Insiders Weekend, examples included a Winter Market Stall ($170) and Majisto's Magical Workshop ($250). Physical stores offered a Holiday Winter Train for $40 purchases.

With new GWPs introduced monthly or biweekly, timing purchases around these promotions can enhance value.

Star Wars Day Deals

May 4th consistently delivers exceptional LEGO promotions, often featuring 5x Insider points on select Star Wars sets. While this year's event has passed, it remains a key date for collectors.

The key to maximizing LEGO purchases lies in strategic timing. By aligning purchases with promotions, enthusiasts can mitigate costs while enjoying this rewarding hobby.