LEGO CEO Niels Christiansen has recently shared exciting news about the company's future plans, emphasizing a significant expansion into the digital realm through video game development. LEGO aims to craft engaging gaming experiences for children of all ages, both independently and in collaboration with other developers.

"We are confident that, as long as we operate under the LEGO brand, we aim to create experiences for children of all ages across both digital and physical platforms. Developing games internally is something we are actively pursuing." - Niels Christiansen

This strategic move into video games does not mean LEGO will cease licensing its brand to third-party developers. Just last month, journalist Jason Schreier reported that TT Games, renowned for its LEGO-themed titles, is currently developing a new LEGO game. This project is speculated to be linked to one of Warner Bros.’ franchises.

Image: steamcommunity.com

Currently, LEGO's most notable gaming venture is its ongoing partnership with Epic Games. The introduction of a LEGO-themed mode in Fortnite last year was met with overwhelming popularity, becoming one of the game’s most beloved features. LEGO's commitment to gaming is further evidenced by its long-standing collaboration with TT Games, which has produced the adventure game series for over two decades. Although new projects from TT Games have been relatively quiet, rumors are circulating about a new LEGO Harry Potter game, inspired by the success of the commercially successful LEGO Star Wars: The Skywalker Saga.

LEGO's versatility in the gaming industry is also highlighted by its partnership with 2K Games, which resulted in the release of LEGO 2K Drive, a racing game launched last year. This array of projects underscores LEGO's ambition to blend its iconic brand with innovative digital experiences, ensuring it remains a beloved name in both physical and virtual play.