Final Fantasy Magic Expansion Earns $200M in One Day
Magic: The Gathering’s Final Fantasy Universes Beyond expansion shattered records, marking the fastest-selling release in the game’s history, according to Hasbro. The collaboration, including Secret Lair drops, sold out at unprecedented speed. While availability of boosters, starter kits, and preconstructed decks has since improved, there was a significant period when demand far outpaced supply, making it nearly impossible to find Magic x Final Fantasy products.
The numbers behind its success are staggering. The set generated $200 million in revenue in just one day—a figure that took Magic: The Gathering’s Lord of the Rings set six months to reach. This milestone was revealed during Hasbro’s Q2 earnings call, where the company also reported a 23% year-over-year increase in Magic revenue, driven largely by the Final Fantasy launch.
Chris Cox, CEO of Hasbro, highlighted the set’s exceptional performance during the investor Q&A, noting that Final Fantasy brought more new players into retail stores over a two-week span than any other set had in 12 weeks. When asked how the release compared to expectations, Cox stated:
"In terms of Final Fantasy and how it met expectations, I’ll give you a comparison between two of our biggest universes at the onset. Lord of the Rings took six months to deliver $200,000,000 of revenue. Final Fantasy took one day. And we left demand on the table. We couldn’t produce enough. We increased production runs four times pre-release. It was substantially, by many, many very high double-digit percentages, ahead of any other production run we’ve ever done."
"We left the market wanting more. Our expectation is there will be a nice long tail of backlist sales for this product. We’re still selling Lord of the Rings product today. Even though it hit $200 million in December ’22, we’ve sold a substantial percentage in the years since. We expect Final Fantasy to be no different."
"It’s partially what’s powering our backlist, which in just five and a half months has already outperformed any full-year backlist sales we’ve had before. That’s part of our confidence in Final Fantasy. What drove its success? A few things. First, it’s about finding the right IPs—ones that align well with Magic fans or open the game to new audiences."
"Lord of the Rings was a fantastic fit—it’s the foundation of fantasy, with major books, films, animation, and games. Final Fantasy is almost as strong, if not stronger in some regions. It has broader cross-regional appeal and a deeper connection to gaming, since it originated in the medium. The overlap between fan bases was likely even stronger than with Lord of the Rings."
In a follow-up, Cox expressed strong confidence in upcoming collaborations and first-party sets next year, describing them as potentially “Final Fantasy-like” in terms of player appeal, community size, and strategic alignment.
This momentum bodes well for fans of crossover content. Following the recent Sonic the Hedgehog Secret Lair release, themed sets for Spider-Man (September) and Avatar: The Last Airbender (November) are already confirmed. Given the historic performance of Final Fantasy, further high-profile collaborations are increasingly likely. In the meantime, Hasbro is expected to maintain steady availability of Final Fantasy cards, ensuring more players can access the set long after its explosive debut.
-
May 06,25Magic Chess: Beginner's Guide to Mastering Core Mechanics Magic Chess: Go Go, an exhilarating auto-battler strategy game crafted by Moonton, is deeply rooted in the vibrant universe of Mobile Legends. This game masterfully blends chess tactics with hero-based strategies, offering players the chance to craft formidable team line-ups featuring heroes from th
-
Dec 25,24Zenless Zone Zero 1.5 Update Preview Zenless Zone Zero Version 1.5 Update: Leaked Banner Characters Revealed New leaks for Zenless Zone Zero unveil the character lineup for the upcoming Version 1.5 update, including highly anticipated character reruns. This HoYoverse action RPG continues to expand its roster of powerful characters, fr
-
Jan 18,25Roblox Grace: All Commands and How to Use Them Grace 游戏指令速查 所有 Grace 指令 如何使用 Grace 指令 Grace 是一款 Roblox 游戏,玩家需要在充满恐怖生物的各个关卡中生存。游戏极具挑战性,需要玩家快速反应并寻找对抗敌人的方法。幸运的是,开发人员添加了测试服务器功能,玩家可以使用聊天指令来简化游戏,召唤敌人,或进行游戏测试。以下列出了 Grace 游戏中的所有指令以及使用方法。 所有 Grace 指令 .revive:复活指令,用于在失败或卡住时重新进入游戏。 .panicspeed:修改计时器速度。 .dozer:召唤 Dozer 实体。 .main:进入主分支服务器。 .slugfish:召唤 S
-
Apr 11,25"Top Heroes Tier List for Puzzles & Survival in 2025" A tier list for Puzzles & Survival is an essential tool for players looking to optimize their gameplay. It helps in identifying the most effective heroes for various game modes, such as match-3 battles, base defense, and PvP combat. Given the game's wide array of heroes, ranking them according to th