Brand Turbulence Blamed for Star Wars Outlaws Reception

Ubisoft CEO Yves Guillemot has attributed Star Wars Outlaws' underwhelming performance to the "choppy waters" currently facing the Star Wars franchise rather than gameplay issues.

Shareholder Meeting Sparks Debate

During a recent Q&A session, Guillemot sidestepped discussions about the game's technical problems, repetitive design, or bugs, instead focusing on external factors: "Outlaws launched during a challenging period for its parent brand."

While the Star Wars universe has indeed faced criticism for recent projects like The Rise of Skywalker and Disney+ shows including The Book of Boba Fett, many fans find this explanation overly simplistic.

Game-Specific Issues Overlooked

Noticeably absent from the CEO's comments was any mention of the game's own shortcomings. Even positive reviews like IGN's 7/10 assessment highlighted repetitive gameplay and numerous launch bugs.

The title also faced pre-launch controversy when Ubisoft faced accusations of "pushing agendas", generating heated debates long before release.

New Content Arrives Amid Criticism

The May release of A Pirate's Fortune DLC expanded the story across all platforms, introducing fan-favorite character Hondo Ohnaka as protagonist Kay Vess's new ally against the Rokana Raiders.

Mark your calendars: Star Wars Outlaws launches on Nintendo Switch 2 this September 4, introducing the spacefaring adventure to a new audience.