Take-Two Confident as Tariffs Shift

Jan 21,26

Take-Two CEO Downplays Potential Impact of U.S. Tariffs on Gaming Industry

Recent discussions about U.S. tariff uncertainties impacting the gaming sector—from hardware to software—have raised concerns among industry watchers. However, during today's investor Q&A session, Take-Two CEO Strauss Zelnick appeared largely unfazed by the potential implications.

Zelnick's Perspective on Console Pricing

When questioned about possible console price hikes (following Microsoft's Xbox Series increase and Sony's anticipated PlayStation 5 adjustment) and their effect on gaming, Zelnick remained confident. He acknowledged tariff unpredictability but stressed Take-Two’s stable outlook:

"Our guidance covers the next ten months—the remaining fiscal year—and while tariffs remain volatile, we don’t anticipate significant disruption unless policies drastically shift. The existing install base for our target platforms (excluding the pre-launch Nintendo Switch 2) provides enough stability to buffer against such changes."

Why Take-Two Isn't Sweating Tariffs

Zelnick’s confidence stems from Take-Two’s diversified revenue streams. A majority of the company’s upcoming titles will release on platforms with established user bases, minimizing reliance on new hardware sales. Additionally, recurring digital revenue from live-service titles like *GTA Online*, *Red Dead Online*, and mobile games remains tariff-insulated.

That said, Zelnick conceded the landscape remains fluid. Analysts we’ve consulted consistently emphasize the unpredictability of trade policies—a caveat even Zelnick acknowledged.

Ahead of the investor call, we discussed Take-Two’s quarterly performance with Zelnick, including updates on *GTA 6*’s delayed launch and his optimism for the Nintendo Switch 2’s potential. For deeper insights, read our coverage on his remarks about the upcoming console’s prospects.

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