Supercell's Squad Busters Launches in China

May 05,25

Squad Busters, the latest offering from Finnish superdev Supercell, has experienced its fair share of ups and downs since its launch. Initially introduced as an engaging MOBA featuring a lineup of Supercell's beloved characters, it faced challenges with underwhelming revenue and performance metrics. However, the game has managed to navigate out of these difficulties and seems to be on a stable path forward.

In a strategic move, Supercell is now setting its sights on the lucrative Chinese market for Squad Busters. This decision may seem surprising, but it echoes a successful strategy employed with another of their titles, Brawl Stars. Back in 2019, Brawl Stars found itself in a similar situation, grappling with performance issues. The decision to expand eastward proved pivotal, with China playing a significant role in its eventual success and improved performance.

Playing Chicken

However, launching in China is not without its challenges. The Chinese market has strict regulations that limit the number of foreign games granted permission to launch, making it a highly competitive environment where every release needs to make an impact. Since the launch of Brawl Stars, the landscape has evolved significantly, with local developers introducing innovative games that have captured global attention. This means Squad Busters will face stiff competition and may find it challenging to stand out in such a dynamic market.

For those eager to dive into Squad Busters, be sure to check out our comprehensive Squad Busters tier list. It will help you identify which characters to prioritize and which ones might be better left on the bench.

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