Squid Game: Unleashed is getting a major content update to coincide with the release of season two of the hit Netflix show. This update, arriving January 3rd, includes new characters, a new map, and exciting challenges. And the best part? You can earn exclusive in-game rewards by watching the new season!

Netflix's surprising decision to make Squid Game: Unleashed free-to-play for everyone, even non-subscribers, has already made waves. Now, by adding these enticing rewards tied to watching season two, they’re cleverly driving engagement with both the game and the show.

So what's new in the game? The update introduces a map inspired by the Mingle mini-game from Squid Game season two. Three new playable characters—Geum-Ja, Yong-Sik, and rapper Thanos—will also debut throughout January.

Geum-Ja and Thanos will each have special in-game events on January 3rd and 9th respectively, providing ways to unlock them. But the real incentive for Netflix subscribers? Watching episodes of Squid Game season two earns you in-game Cash and Wild Tokens. Watching up to seven episodes unlocks the exclusive Binni Binge-Watcher outfit!

Here's the January update schedule for Squid Game: Unleashed:

• January 3rd: New Mingle map and Geum-Ja character unlock event (Dalgona Mash Up Collection Event, running until January 9th). This event challenges players to complete Mingle-inspired mini-games and collect Dalgona tins.
• January 9th: Thanos arrives with his own recruitment event (Thanos’ Red Light Challenge, running until January 14th). Players eliminate opponents using knives to earn this character.
• January 16th: Yong-Sik joins the game as the final new character in this wave of additions.

Squid Game: Unleashed might be a game-changer for Netflix's gaming ambitions. Offering free access was a bold move, but rewarding subscribers and incentivizing viewing is a brilliant strategy to create a synergistic relationship between the game and the show.