If you're a Sanrio fan like me—and let’s be honest, who isn’t?—you’re probably always on the hunt for the next cute collectible. But unless you’ve got an unlimited budget for real-life merch, your options might be limited. That’s where Hello Kitty Merch Match by Applibot Inc. comes in to save the day (and your wallet).

This charming new mobile title lets you dive into a world of virtual Sanrio goodies, including that Gudetama pouch we all secretly crave—even if our shelves are already overflowing with too many pouches and not enough things to put in them.

In Hello Kitty Merch Match, you’ll embark on a match-3 adventure filled with over 1,000 types of Sanrio-themed merchandise featuring your favorite Hello Kitty and Friends characters. The goal is simple: find three of a kind among a cluttered pile to clear the board. From adorable My Melody mugs to Cinnamoroll calculators, each item is a nostalgic nod to the cutest corners of the Sanrio universe.

What really makes this game stand out is its utterly adorable visual style. Everything looks like it was dipped in pure pastel joy, making every match feel rewarding. And since it's designed with mobile play in mind, it’s perfect for quick sessions on the go or longer bursts of cutesy fun when you’ve got some downtime.

And guess what? It’s not just the usual suspects appearing here. Sure, Pompompurin, Kuromi, Hangyodon, and Bad Badtz-Maru are all accounted for—but so are lesser-known gems like Wish Me Mell and Kirimichan. This is a true celebration of Sanrio’s full lineup, giving every character a moment in the spotlight—even that beloved slice of salmon, Gudetama. Because yes, he absolutely belongs in this mix.

If you're looking for something similar while you wait for the official release, check out our list of the best match-3 games on Android to keep you entertained in the meantime.

But if you’re ready to jump into the Sanrio action now, good news! You can pre-register for Hello Kitty Merch Match right away on both the App Store and Google Play. The game will be free-to-play with optional in-app purchases, so you can enjoy it without breaking the bank.

Want to learn more? Visit the official website or take a peek at the video embedded above to get a feel for the game’s delightful visuals and relaxing vibe. Trust me, your inner Sanrio lover will thank you later.