Gossip Harbour: A Puzzle Game's Unexpected Move to Alternative App Stores

You've likely encountered ads for Gossip Harbour, a merge-and-story puzzle game, even if you don't play it. This seemingly unassuming title has become a surprising success, generating over $10 million for developer Microfun on Google Play alone. However, its recent partnership with publisher Flexion isn't focused on expanding its presence on established platforms. Instead, Gossip Harbour is venturing into the often-overlooked world of "alternative app stores."

But what exactly are alternative app stores? Simply put, they're any app marketplace outside of the Google Play Store and Apple App Store. Even seemingly prominent options like the Samsung Galaxy Store are dwarfed in comparison.

The Allure of Alternative App Stores

The shift to alternative app stores is driven primarily by increased profitability. However, it's also a strategic move, anticipating the growing significance of these platforms in the mobile landscape. Recent legal challenges against Google and Apple are forcing a reassessment of alternative app stores, leading to increased acceptance and promotion. Companies like Huawei, with its AppGallery, are actively capitalizing on this trend. Even major titles like Candy Crush Saga have already made the switch.

Microfun and Flexion are betting on the future potential of alternative app stores. Whether this gamble pays off remains to be seen, but it highlights a significant shift in the mobile gaming market. While we won't comment on the game's quality, if you're looking for engaging puzzle games, check out our list of the top 25 best puzzle games for iOS and Android.