LEGO Shop has officially launched its exclusive LEGO Insiders Days event, running from July 8 to July 17—strategically timed alongside Amazon Prime Day. What sets this sale apart is that the discounts offered are unique to LEGO.com and aren’t mirrored at major retailers like Amazon, Best Buy, or Walmart. To take advantage of the deals, you’ll need to be a LEGO Insiders member—but good news: signing up is completely free, and you’ll earn points on every purchase that can be redeemed for future rewards. This year’s sale features deep discounts of up to 25% on premium adult-focused LEGO sets, many of which have never been on sale before. Plus, spend $150 or more and receive a free LEGO African Savanna Diorama set as a bonus gift.

20% Off LEGO Milky Way Galaxy 31212

$199.99 → $159.99 at LEGO Shop
The LEGO Milky Way Galaxy set #31212 is a stunning 3,091-piece display model that captures the swirling beauty of our galaxy in brick form. While it retails for $199.99 elsewhere—even during Prime Day—LEGO Insiders can grab it for 20% off. Released last year, this set quickly became a fan favorite, and for good reason. It uses a creative building technique known as "greebling," incorporating unexpected LEGO elements to add texture and depth. The vibrant color palette stands out in a sea of monochrome builds, and the layered construction gives the final piece a striking 3D effect. I built it myself at full price and can confidently say it’s one of my all-time favorite sets.

20% Off LEGO Marvel Spider-Man Daily Bugle 76178

$349.99 → $279.99 at LEGO Shop
Standing at 32 inches tall, the LEGO Marvel Spider-Man Daily Bugle 76178 is a massive 3,789-piece set and the third-largest Marvel LEGO set ever released. This detailed four-story recreation of the iconic newspaper headquarters comes packed with 25 minifigures, including Spider-Man, Miles Morales, Venom, Green Goblin, Doctor Octopus, Spider-Gwen, Mysterio, Sandman, Daredevil, Punisher, and fan-favorite J. Jonah Jameson. Unique characters like Blade and Black Cat make appearances too, adding extra value for collectors and fans alike. With its intricate design and impressive scale, this set is a centerpiece-worthy addition to any collection.

25% Off LEGO Motorized Lighthouse 21335

$299.99 → $224.99 at LEGO Shop
The LEGO Ideas Motorized Lighthouse 21335 is the only set in this sale featuring motorized components—and it’s a showstopper. Standing over 21.5 inches tall, this detailed build includes a battery box and motor that power a rotating beacon with a custom Fresnel lens. Even the cottage at the base gets in on the action, with interior lights that automatically turn on and off. Combining advanced building techniques with functional tech, this set offers excellent value at just 10.8 cents per brick. For fans of modular builds with interactive features, this is a rare and rewarding opportunity.

30% Off LEGO Apollo Lunar Landing Vehicle 42182

$219.99 → $153.99 at Amazon
$219.99 → $175.99 at LEGO Shop
Update: Now cheaper on Amazon.

Space and NASA enthusiasts won’t want to miss the LEGO Apollo Lunar Landing Vehicle 42182. This 1,913-piece Technic set measures 15 inches long and features a highly detailed lunar module with authentic design elements. It pairs perfectly with the LEGO NASA Mars Rover Perseverance, making it ideal for display. The set includes functional steering, suspension, scientific instruments, and realistic tech details like heating and cooling systems and communication arrays. While LEGO Shop offers a solid 20% discount, Amazon currently has it for 30% off—making it the better deal for this particular set.

More LEGO Shop Deals for Prime Day

LEGO Ideas Viking Village 21343
$129.99 → $97.49 (25% off)

LEGO Icons Blacktron Renegade 10355
$99.99 → $79.99 (20% off)

LEGO Over the Moon with Pharrell Williams 10391
$109.99 → $82.49 (25% off)

LEGO Walt Disney Tribute Camera 43230
$99.99 → $74.99 (25% off)

These compact yet detailed sets are perfect for collectors and gift-givers alike, offering big savings on unique, limited-edition builds.

More Prime Day LEGO Sets From Other Retailers

LEGO Technic Liebherr Crawler Crane LR 13000 42146
$699.99 → $466.99 (33% off) at Amazon

This 2,883-piece motorized LEGO Technic crane is one of the brand’s most advanced sets, featuring two smart hubs and six large motors that control its functions via a smartphone app. Standing at an impressive 38 inches tall, it’s one of the tallest LEGO sets ever made. Despite the high price, the level of engineering and interactivity justifies the cost—especially with such a rare 33% discount. This set only goes on sale during major events like Black Friday or Prime Day, so don’t miss your chance.

17% Off LEGO Icons Land Rover Classic Defender 90 10317

$239.99 → $179.00 at Walmart

The LEGO Icons Land Rover Classic Defender 90 10317 is a standout in the Icons line, blending realism with playful customization. While it shares features like functional steering, opening doors, and working suspension with Technic sets, it goes further with unique add-ons: choose between left- or right-hand drive, diesel or petrol engine, and three different hood styles. You can also equip it with off-road accessories like a roll cage, jerry cans, tool box, working winch, and traction plates. At $179—a $60 savings—this is one of the best deals on a premium LEGO vehicle this Prime Day.

For more top-tier deals on books, movies, tech, and beyond, check out our Prime Day megapost.

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