Genshin Merch Arrives in New York
The adorable Genshin minini series is making its US debut in New York City this January! Find out what exclusive merchandise awaits Genshin Impact fans at this exciting pop-up shop.

Inazuma Minini: Cute Character Merchandise
The Genshin minini Line Friends Pop-Up Store opens in New York's Times Square (Line Friends Square) from January 22nd to February 2nd, 2025. This marks the first Western appearance of the popular minini line, following successful events in Japan and South Korea.
Get your hands on charming miniature versions of beloved Inazuma characters: Paimon, Raiden Shogun, Kamisato Ayaka, Kamisato Ayato, Yoimiya, Sangonomiya Kokomi, and Kaedehara Kazuha. The available Inazuma-themed merchandise includes:

- Plush Doll ($25.95) - In-store exclusive
- Plush Keyring ($15.95) - In-store exclusive
- Figurine Keyring ($19.95)
- Figurine ($21.95)
- Collier Metal Keyring ($21.95)
- Collier Portable Handheld Fan ($32.95)
- Collier Metal Sticon Set ($21.95)
- Collier Silicone Set ($15.95)
- Phone Grip ($11.95)
- Mouse Pad ($6.95)
- Raiden Shogun Water Globe ($99.95)
- Inazuma Gift Set ($59.95)
- Inazuma 5-Tier Umbrella ($24.95)
Currently, items are only available in-store, with potential future online availability. Note that plush dolls and keyrings are in-store exclusives.
Genshin Impact x LINE FRIENDS Collection

Beyond the minini line, the pop-up shop features a wider range of Genshin Impact x Line Friends merchandise showcasing characters like Alhaitham, Tighnari, Neuvilette, Xiangling, Xiao, Klee, Lynette, Albedo, Ganyu, and more. This collection includes:
- SD Phone Grip ($11.95)
- SD Acrylic Keyring ($8.95)
- Metal Mirror Keyring ($13.95)
- SD Epoxy Sticker ($2.95)
- Acrylic Magnet Set ($24.95)
- Spiral Notebook ($5.95)
- T-Shirts (M/L/XL) ($42.95)
- 17oz Tumbler ($15.95)
- Laptop Sleeve (13in/$42.95, 16in/$44.95)
- Raiden Shogun Umbrella ($29.95)
Special Purchase Incentives & Photo Opportunities

Spend over $10 USD and receive a Genshin Impact shopping bag; over $40 USD gets you a Genshin minini Paimon fan; and over $80 USD earns you a random Inazuma Lenticular Photo Card (excluding Paimon).
Don't forget to visit the POP-UP Photo Zone! Take a picture, post it to Instagram with relevant hashtags and tag @linefriends_us for a chance to win a special in-game coupon (limited stock) containing 1050 Primogems, 20,000 Mora, 5 Hero's Wits, and 5 Refining Magic Minerals. A cosplay photography event is also planned.
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