Funko Rescues Itch.io from AI Siege

Jan 18,25

Funko Responds as Itch.io Recovers from Shut Down by AI-Powered Brandshield

Funko has issued a statement regarding the temporary suspension of the Itch.io platform, allegedly triggered by their brand protection software. Let's delve into Funko's response.

Funko and Itch.io in Private Discussions

Funko's official X (formerly Twitter) account addressed the situation, emphasizing their strong support for the indie gaming community. They acknowledged that their brand protection partner, BrandShield, flagged an Itch.io page mimicking the Funko Fusion development site, leading to a takedown request. Crucially, Funko clarified they did not request a complete Itch.io shutdown and expressed relief at the platform's swift restoration.

Funko confirmed direct communication with Itch.io to resolve the issue and thanked the gaming community for their understanding.

Funko Responds as Itch.io Recovers from Shut Down by AI-Powered Brandshield

However, Itch.io's owner, Leaf, provided a more nuanced account on Hacker News. He revealed the incident wasn't a simple takedown request, but a "fraud and phishing report" filed with both Itch.io's host and registrar. The registrar's automated system reacted by taking down the entire domain, despite Leaf's immediate action to rectify the problem. Furthermore, Leaf's account, notably absent from Funko's statement, included contact from Funko's team to his mother.

For a more comprehensive understanding of the incident, refer to Game8's previous report on Itch.io's temporary outage.

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