Andy Muschietti, the director behind the DC Extended Universe's "The Flash," has openly discussed the film's disappointing box office performance. In a candid interview with Radio Tu, translated by Variety, Muschietti attributed the movie's failure to a lack of broad appeal, particularly noting that "a lot of people just don’t care about the Flash as a character." This sentiment was especially pronounced among female audiences across all age groups, which contributed to the film's struggle to engage the coveted "four quadrants" of moviegoers—males under 25, males over 25, females under 25, and females over 25.

Muschietti emphasized that the film's $200 million budget necessitated a universal appeal. "The Flash failed, among all the other reasons, because it wasn’t a movie that appealed to all four quadrants. It failed at that," he explained. "When you spend $200 million making a movie, [Warner Bros.] wants to bring even your grandmother to the theaters." The director's comments highlight the high expectations and the broad demographic reach required to justify such a significant investment.

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In private conversations, Muschietti discovered a general disinterest in The Flash as a character, particularly among the two female quadrants. "All of that is just the wind going against the film I’ve learned," he admitted. This lack of connection with a significant portion of the audience played a crucial role in the film's underperformance.

Beyond the lack of appeal, Muschietti's mention of "all the other reasons" for "The Flash's" failure likely encompasses its negative critical reception, the controversy surrounding its use of CGI to depict deceased actors without family consultation, and its release at the tail end of the now-defunct DCEU. Despite these setbacks, DC Studios has shown continued faith in Muschietti by reportedly tapping him to direct "The Brave and the Bold," the inaugural Batman film in the new DC Universe spearheaded by James Gunn and Peter Safran.