Coperni's Fall/Winter 2025 show was a groundbreaking event that transcended traditional fashion boundaries. Held at the adidas arena in Paris, a venue renowned for esports events, the show brilliantly merged fashion with gaming culture, creating a nostalgic yet futuristic atmosphere. Instead of the typical front-row of influencers, celebrities, and press, Coperni innovatively seated 200 gamers in ergonomic gaming chairs, who were actively playing Fortnite and other games throughout the presentation.

This daring approach transformed the runway into a scene evocative of ‘90s LAN parties, complete with technical details that celebrated gaming's golden age. The integration of fashion and gaming went beyond mere set design, deeply influencing the entire collection and illustrating a harmonious blend of technology and style.

The FW25 collection was rich with both subtle and bold references to gaming culture. Standout pieces included dresses made from puffy technical fabrics, reminiscent of sleeping bags used during all-night LAN parties. Small storage bags attached to tights and sequined dresses paid homage to Lara Croft's utility holsters from Tomb Raider. Additionally, the newly unveiled Tamagotchi bags made their runway debut, playfully nodding to handheld gaming nostalgia.

Gaming-inspired films also significantly influenced the collection. Motifs such as the dragon tattoo from The Girl with the Dragon Tattoo were woven throughout, while the iconic high slit from Alice's dress in Resident Evil (2002) was reimagined in the opening look. These cinematic references added a profound layer to the collection, seamlessly bridging digital and real-world fashion.

Coperni has consistently been at the forefront of exploring the intersection of technology and fashion, and this season's womenswear collection continued this tradition. By focusing on gaming—a traditionally male-dominated space—the brand challenged outdated stereotypes and fostered greater inclusivity in fashion.

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Beyond the garments, the show was a masterclass in creating viral moments. Shortly after the event, videos of the gamer-filled runway flooded social media, reinforcing Coperni's reputation for delivering unforgettable spectacles.

This wasn't Coperni's first time making headlines at fashion week. Last season, the brand concluded Paris Fashion Week with a fairytale-themed showcase at Disneyland Paris. In previous years, they've amazed audiences with innovations like spray-on dresses, robot dogs, and glass handbags. Each presentation pushes the limits of what a fashion show can be, affirming that Coperni is more than just a label—it's a cultural phenomenon.

Image: instagram.com

With its FW25 collection, Coperni once again showcased its prowess in captivating both online and offline audiences. At a time when the future of traditional runway shows is uncertain, the brand continues to innovate the format, blending creativity, technology, and storytelling into an experience that resonates well beyond the fashion industry.

As social media buzzes with reactions to the gamer-infused runway, one thing is clear: Coperni has once again solidified its position as a trailblazer in modern fashion.