• Candy Crush Saga joins forces with beauty brand Pat McGrath
• A vibrant Candy Crush-inspired cosmetics collection arrives soon
• Three lucky online orders will include a $10,000 diamond ring

In the realm of iconic mobile games, few rival the global phenomenon of Candy Crush Saga. Its massive cultural footprint and corporate backing outshine even heavyweights like Clash of Clans or Angry Birds. Now, the franchise is expanding its reach through an exciting collaboration with beauty brand Pat McGrath.

It’s surprising this marks Candy Crush’s first foray into cosmetics, but the wait is over. Fans will soon find lipsticks, glosses, nail polishes, and more, all inspired by the game’s colorful aesthetic. Yet, the real dazzler is a sparkling surprise tied to the launch.

Starting February 27, three randomly selected online orders from this new collection will include a stunning $10,000 diamond-encrusted Candy Crush-themed ring, adding a luxurious twist to the debut.

Diamonds That Dazzle

This bold branding move feels refreshingly nostalgic, skipping trendy influencer partnerships for something more thrilling. By slipping a diamond-encrusted ring into three random online orders, Candy Crush is sparking excitement and anticipation among fans.

The campaign also highlights how far gaming merchandise has come. Gone are the days of simple logoed t-shirts—now, fans can indulge in high-end diamond jewelry inspired by their favorite game.

Not a Candy Crush enthusiast? No problem. If you’re craving a classic gaming challenge, try Jump King, a retro-style platformer that’s as tough as it is rewarding. Will Quick gave it a stellar review, making it a great pick to test your skills.