ByteDance Shifts US Publishing to Skystone in Major Overhaul

Apr 27,25

Earlier this year, the mobile gaming community was rocked by news of a TikTok ban, which led to a significant impact on several top mobile games. Titles such as Marvel Snap and Mobile Legends: Bang Bang were abruptly removed from app stores, often without warning to developers or players. This action was part of a broader political push to force ByteDance, the parent company of TikTok, to divest from its social media platform.

While TikTok has since been reinstated, many of the affected games have not returned as swiftly. In response, Marvel Snap quickly announced their intention to seek a new publisher. Enter Skystone Games, a US-based company that has now taken over the publishing rights for virtually all of ByteDance's releases in the US. This shift means that these popular games will continue to be available, albeit under new management with region-specific versions tailored for the US market.

This development, while certainly a relief for gamers eager to continue playing their favorite titles, also highlights the precarious position of mobile games caught in political crossfires. The notion of games being treated as political pawns is unsettling for both players and developers alike.

As the deadline for ByteDance to potentially sell TikTok approaches, the future handling of apps and their associated games remains uncertain. The ripple effects seen in this case could foreshadow challenges for other games tied to companies facing similar political pressures.

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