"Avowed Surges to Second Place on Xbox Game Pass"
Obsidian Entertainment's *Avowed* has emerged as a resounding success for Microsoft, drawing an impressive 5.9 million players during its first month on Xbox Game Pass. This remarkable debut outshines *Indiana Jones and the Great Circle*, which attracted 4 million players over the same period. Leveraging the rich universe of *Pillars of Eternity*, *Avowed* has captured significant attention, a fact substantiated by data from mindGAME Data, which meticulously tracks user activity, streaming viewership, and search trends.
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Despite garnering positive reviews and robust sales figures, Microsoft's investment in *Avowed*—ranging from $80 to $120 million—necessitates a strategy to ensure long-term profitability. To achieve this, *Avowed* must go beyond its initial surge in popularity and maintain player engagement. This can be accomplished by retaining existing subscribers and expanding the game's reach through targeted marketing initiatives, such as potential expansions and multi-platform releases, including on the PlayStation 5.
While *Avowed* currently enjoys a strong player base, Microsoft is tasked with the challenge of sustaining its value as a key tool for subscriber retention. The company must prioritize ongoing content updates and enhance accessibility to solidify *Avowed*'s standing in the highly competitive gaming market.
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