Get ready, movie lovers! Wednesday is set to become your new favorite day of the week thanks to a fantastic new deal from AMC Theaters. Starting July 9, AMC is slashing its ticket prices by a whopping 50% every Wednesday. That's right, you can enjoy your favorite films for half the price!

The discount applies to the standard adult evening ticket price across the entire day, and the best part? It extends to premium showings like IMAX and 4DX. This means you can experience the thrill of a blockbuster on a massive screen or immerse yourself in the dynamic environment of 4DX without breaking the bank.

The movie industry has been navigating rough waters since the onset of the COVID-19 pandemic, which drastically reduced theater attendance and impacted ticket sales. While recovery has been gradual, AMC CEO Adam Aron remains optimistic about the future. Despite a challenging first quarter, Aron described it as an "anomaly" that has already been corrected by the strong performances of recent hits like "A Minecraft Movie" and "Sinners."

Since April 1, ticket sales have soared, with "A Minecraft Movie" raking in an impressive $408 million and "Sinners" earning $215 million to date. As we approach the peak of the summer blockbuster season, the excitement continues to build with upcoming releases such as "Mission: Impossible — The Final Reckoning" and Disney's live-action "Lilo and Stitch." Additionally, fans can look forward to "Superman" and "The Fantastic Four: First Steps," both set to launch in July.

With this new initiative, AMC Theaters is poised to boost attendance and enhance the moviegoing experience, making Wednesdays the perfect day to catch the latest cinematic adventures.